Funnels
I review conversion across key product steps and break down the paths or user groups that need a closer look.
Product analytics · Growth · A/B testing
I work with product data,funnels,and experiments.
I’m Kevin Zhao. My current work focuses on behavioral data and the product questions around conversion and growth.
User growthFunnel analysisExperiment designSQLPython
About
About the work
I like product analytics because the numbers stay close to what people actually do inside a product.
Most days are less tidy than a finished chart suggests, with funnel changes and tracking details mixed into the same piece of work. Other tasks begin with a product idea whose measure is still being worked out.
The work moves back and forth between the product flow and the data behind it. I enjoy the detailed part, because that is often where something useful turns up.
Current work
Senior Data AnalystShanghai Weiguang Network Technology Co., Ltd. · Full-time
Education
East China Normal UniversityApplied Statistics · Master's degree · 2018–2020
Current focus
What I work on
These are the areas I work with most often.
Event data
I process product behavior data and organise event fields, firing rules, and measurement definitions.
A/B tests
I design experiments, define what to measure, and prepare the results for product iteration.
Notes
Notes on the work
I write about user growth, funnel analysis, experiment design, and the measurement details that tend to come up more than once. Keeping notes makes them easier to revisit and share.
Behavior & experimentation
Before explaining a drop, check what was measured
A note on what to inspect after a metric drops, and when an experiment can answer what historical data cannot.
Read the essayContact
Get in touch
For a conversation about funnels, product instrumentation, or A/B testing, email me or reach me on LinkedIn.
